Your Path to Digital Marketing Success Starts Here
Learn the skills that drive real business results. Whether you’re just beginning your digital marketing journey or looking to level up your expertise, we have the right course for you.
For learners who want to start a career in digital marketing.
For entrepreneurs and business owners ready to grow their brand.
Essential Digital Marketing Course
Duration: 60 Days | Approx. 8 Weeks
01 | Introduction & Marketing Fundamentals
Topics:
Difference between Digital & Traditional Marketing
Marketing Channels Overview
Branding & CIA Marketing Concepts
Content Writing & Scripting Basics
Ads Copies & AI Tools Introduction
Career Opportunities in Digital Marketing
Outcomes:
Understand marketing fundamentals and brand strategy
Create basic content and ad copies
Identify career paths in digital marketing
Tools:
Google Trends
ChatGPT / AI Writing Tools
02 | Website Development Basics
Topics:
WordPress Basics & Installation
Elementor Overview
Pages, Plugins, Contact Forms
Demo Website Creation
Introduction to E-commerce Websites
Outcomes:
Build functional websites and e-commerce stores
Add essential features using Elementor and plugins
Understand live website management
Tools:
WordPress
Elementor
03 | SEO – On-page & Off-page
Topics:
SEO Overview & Basics
Keyword Research & Competitor Analysis
On-page SEO (Content, Meta Tags)
Off-page SEO (Backlinks, Guest Posting)
SEO Performance Monitoring
Outcomes:
Optimize websites for search engines
Conduct keyword and competitor research
Track SEO results and improve rankings
Tools:
Google Search Console
Ubersuggest
Google Analytics
04 | Content & Creative Marketing
Topics:
Blogging & Script Writing
Ad Copies & Promotional Content
Content Calendar Planning
AI Tools for Content Creation
Outcomes:
Produce high-quality marketing content
Schedule and plan content campaigns
Use AI tools for efficiency
Tools:
ChatGPT / Jasper AI
Canva
05 | Google Ads Fundamentals & Campaigns
Topics:
Google Ads Overview & Basics
Search Campaign Creation & Setup
Ad Copywriting for Campaigns
Targeting & Optimization
Campaign Analysis & Reporting
Outcomes:
Create and manage Google Ads campaigns
Optimize ads for better ROI
Analyze campaign performance
Tools:
Google Ads
Google Keyword Planner
06 | Social Media Marketing & Ads
Topics:
Social Media Overview: Pages, Groups, Platforms
Types of Ads Campaigns
Meta Ads Setup & Management
Content Planning for Social Media
Social Media Analytics & Growth
Outcomes:
Run organic and paid campaigns on social media
Analyze engagement and reach
Grow social media presence effectively
Tools:
Meta Business Suite
Canva
07 | Email Marketing & Campaigns
Topics:
Email Marketing Basics
Campaign Design & Automation
Analytics & Open Rate Tracking
Outcomes:
Execute email marketing campaigns
Build subscriber lists
Analyze email campaign performance
Tools:
Mailchimp or similar
08 | Personal & Professional Development
Topics:
Resume Building for Digital Marketing Jobs
Personality Development
Work Ethic & Professionalism
Outcomes:
Build a strong CV and portfolio
Develop workplace professionalism and soft skills
Tools:
Canva
Microsoft Word
09 | Capstone Project & Live Practice
Topics:
Build a Live Website / E-commerce Store
Run Google Ads & Social Media Campaigns
Final Review & Feedback
Outcomes:
Apply all skills in a real-world project
Gain hands-on experience with live campaigns
Receive guidance to improve and refine work
Tools:
WordPress
Google Ads
Meta Business Suite
Course Inclusions
Live Classes
60 + Hours of Interactive training covering fundamentals of SEO, Google Ads, Social Media, and Email Marketing.
Study Material
Get easy-to-follow notes, guides, and recorded sessions for revision anytime, ensuring you never miss a concept.
Live Projects
Work on live website setups, campaign creation, and content strategies to gain confidence in applying what you learn.
AI-Powered Learning
Introduction to AI tools to make content writing, ad copies, and SEO tasks faster and more effective.
Placement Assistance
Resume building, interview preparation, and job referrals to help you secure entry-level roles in digital marketing.
8+ Industry Tools
Learn to use WordPress, Google Analytics, Google Ads, Meta Ads Manager, Mailchimp, and more for practical implementation.
Advanced Digital Marketing Course
Duration: 180 Days | Approx. 25 Weeks
01 | Introduction & Marketing Fundamentals
Topics:
Digital Marketing vs Traditional Marketing: Deeper Analysis
Consumer Psychology & Buyer Journey
Advanced Branding & Positioning for Businesses
Funnel Building & Conversion Strategy
Business Growth through Digital Channels
Case Studies of Successful Digital Campaigns
Outcomes:
Master digital marketing strategy beyond basics
Design customer journeys and funnels for businesses
Apply branding strategies for startups and agencies
Tools:
Google Trends
HubSpot Free CRM
Analytics
02 | Website Development Basics
Topics:
Advanced WordPress Website Setup & Customization
Elementor Pro & Advanced Plugins
WooCommerce E-Commerce Development
Payment Gateway Integration
Site Speed & Security Optimization
Multi-page Funnel Websites for Agencies
Outcomes:
Build high-performing websites and e-commerce stores
Customize websites for agencies and clients
Optimize websites for conversions and sales
Tools:
WordPress
Elementor Pro
WooCommerce
WP Rocket
03 | SEO – On-page & Off-page
Topics:
SEO Strategy & Advanced Keyword Research
On-page SEO & Content Optimization
Off-page SEO & Link Building Strategy
Local SEO & Google Business Profile
Technical SEO (Sitemaps, Schema, Crawl Errors)
Site Speed Optimization & Core Web Vitals
SEO Reporting & Client Deliverables
Outcomes:
Run advanced SEO campaigns for businesses
Solve technical SEO issues for higher rankings
Deliver professional SEO reports for clients
Tools:
SEMrush / Ahrefs
Screaming Frog SEO Spider
Google Search Console
Google Analytics
04 | Content & Creative Marketing
Topics:
Advanced Content Writing for Brands
Blogging for Traffic & Authority
Scripting for Ads & YouTube
Ad Copywriting & Persuasive Storytelling
Content Calendar for Agencies & Businesses
Outcomes:
Write persuasive content that drives action
Build content systems for consistent growth
Apply copywriting frameworks in ads and emails
Tools:
Grammarly
Jasper AI
Canva Pro
05 | Google Ads – Fundamentals to Advanced
Topics:
Google Ads Fundamentals & Campaign Setup
Advanced Search Campaigns
Display Ads, Video Ads, Discovery Ads
Shopping Campaigns for E-Commerce
Ad Extensions & Quality Score Optimization
Conversion Tracking Setup (Google Tag Manager)
Advanced Bidding Strategies (CPC, CPA, ROAS)
Ads Reporting & Client Dashboard Setup
Outcomes:
Run ROI-driven campaigns on Google Ads
Implement tracking and analytics for optimization
Deliver reports to clients with measurable KPIs
Tools:
Google Ads
Google Tag Manager
Google Analytics 4
Data Studio (Looker Studio)
06 | Meta Ads & Advanced Social Media Marketing
Topics:
Advanced Social Media Strategy for Businesses
Facebook & Instagram Ads Setup (Basics to Advanced)
Pixel Setup & Tracking
Custom Audiences & Lookalike Audiences
Remarketing Campaigns for Conversions
Social Media Analytics & Reporting
Outcomes:
Run advanced paid campaigns on Meta platforms
Implement tracking for better targeting
Retarget audiences and increase sales
Tools:
Meta Ads Manager
Meta Pixel
Business Suite
07 | Remarketing & Conversion Optimization
Topics:
Remarketing Campaign Setup (Google & Meta)
Audience Segmentation
Retargeting Website Visitors
Conversion Optimization Frameworks
Outcomes:
Increase ROI through remarketing campaigns
Build retention strategies for clients
Optimize conversions for businesses
Tools:
Google Ads
Meta Ads Manager
Hotjar / CrazyEgg
08 | Email Marketing & Campaigns
Topics:
Advanced Email Campaign Setup
Email Sequences for Sales Funnels
Automation & Retargeting through Emails
Outcomes:
Build automated email campaigns
Use email for nurturing and conversions
Track and optimize email performance
Tools:
Mailchimp
HubSpot
ConvertKit
09 | AI Tools for Marketing & Agency Growth
Topics:
AI for Content Creation (Blogs, Ads, Scripts)
AI for SEO, Analytics & Social Media
Automating Agency Operations with AI
Outcomes:
Use AI to scale digital marketing tasks
Automate repetitive work for efficiency
Leverage AI for business growth
Tools:
ChatGPT
Jasper AI
Canva AI
10 | Personal & Professional Development
Topics:
Resume Building for Digital Marketing Jobs
Personality Development
Work Ethic & Professionalism
Outcomes:
Build a strong CV and portfolio
Develop workplace professionalism and soft skills
Tools:
Canva
Microsoft Word
11 | Capstone Project & Live Practice
Topics:
Work on real client projects
Run SEO, Ads & Social Media campaigns live
Build final portfolio and case studies
Outcomes:
Gain real-world experience with businesses
Create an agency-style portfolio
Be ready to serve clients or launch an agency
Course Inclusions
Live Classes
120 + Hours of Interactive training covering fundamentals of SEO, Google Ads, Social Media, and Email Marketing.
Study Material
Access advanced guides, reporting templates, and client proposal formats to speed up your business operations.
Live Projects
Advanced projects with real businesses, covering complete digital campaigns from planning to execution and reporting.
AI-Powered Learning
Deep dive into AI-driven marketing: for creatives, plus workflow automation for scaling agencies.
3 Months Internship
Get real-world experience by working directly on live business campaigns during the internship.
15+ Professional Tools
Learn to use WordPress, Google Analytics, Google Ads, Meta Ads Manager, Mailchimp, and more for practical implementation.
Max Digital Academy empowers students with job-ready digital marketing and AI skills. Learn, create, and grow with hands-on training that leads to real results.